No doubt, every organization has its own fair share of ups and downs and for every organization there is a level of vulnerability to crisis. Crisis can be in different forms and it ranges from human, finances, technology, among others. Being vulnerable to crises is not as important as the ability to handle or resolve some of these crises. The ability to handle the situation well enough is what is referred to as ‘ Crisis Management’ in the professional setting.
Crisis Management is the process by which an organization deals with disruptive and unexpected events which threatens the existence of an organization. It can provide workable solutions to situations that do not portray the organization’s standard. You might be tempted to think or believe that Crisis Management comes into play only when there is a crisis. Well, it I’d beyond that; it is also the preventive measures put in place to fix any potential problem.
Here are some tips that can be handy in resolving crises.
- Be Prepared: like the boy’s scout slogan, this is one of the steps that needs to be taken seriously. Ofcourse one is tempted to lean towards Murphy’s law which says ‘what can go wrong, will go wrong’ however, some situations can be prevented by predicting potential crises and proffering possible solutions ahead that would lead to what is called ‘Crisis Response Plan’. This is simply being proactive.
- Get Relevant and Accurate Information: always use data to your advantage as an organization. No organization should depend on mere says or speculations. For every crisis, information needs to be correct, accurate, factual and concise. Know what is obtainable, do a lot of research and get updates from relevant experts.
- Flexibility: any organization that wants to thrive, must not be limited to a one way perspective. Never adopt a biased mindsets towards any suggested solutions, instead understand the situation and act without prejudice.
- Effective Communication: nothing beats communication in any organization. Information must flow to all departments through the right channel in a manner that will give proper understanding. Employees must be kept in the know of what is changing within and outside the business environment. Roles and responsibilities of each person must be clearly started.
- Take crisis Management courses: nothing beats communication in any organization. Information must flow to all departments through the right channel in a manner that will give proper understanding. Employees must be kept in the know of what is changing within and outside the business environment. Roles and responsibilities of each person must be clearly started.
- Have a Post-Crisis-Analysis: after every crisis, there is a need to examine what plan worked or failed and find out the reasons why such happened. This would help to know what element needs improvement in your Crisis Response Plan.
There is also the need to know what level of impact the incident has created on the brands, its reputation, employees and credibility.